INN News: Empowering Thai Media with Modern Technology
Client: INN News
Industry: Media and News
Project Duration: 6 Months (Core Development) + Ongoing Maintenance
About INN News
INN News is one of Thailand’s leading media outlets, delivering reliable and timely news to its audience. With a legacy of trusted journalism, INN News sought to modernize its digital presence and enhance user experience to better serve its audience in today’s fast-paced, technology-driven world.
Project Overview
Alokio partnered with INN News to reimagine their digital platform, transitioning from an outdated system to a fully custom-built WordPress solution. Beyond the website redesign, this project involved migrating massive amounts of data from the old platform and creating tailored solutions to meet INN News’ specific needs. The result is a robust and scalable platform that delivers an exceptional user experience while ensuring operational efficiency.
Key Features & Integrations
Custom WordPress Development
The platform was rebuilt from the ground up using WordPress, providing a flexible yet powerful CMS that supports INN News’ high traffic and content management needs.
Data Migration
One of the key challenges was migrating extensive data from the old platform to the new one. To address this:
- We developed a custom-built migration script to transfer articles, images, and metadata accurately.
- Ensured data integrity and consistency throughout the migration process.
Custom Scripts Development
To cater to the unique requirements of INN News, we developed several custom scripts, including:
- Ad Module: A comprehensive advertising solution that allows seamless management and display of ads across the platform.
- Lottery Results Module: A dedicated feature to display real-time lottery results, catering to a large segment of the audience.
Ongoing Support
Post-launch, Alokio continues to provide maintenance and support to ensure smooth operation, implement updates, and accommodate evolving client needs.
Challenges and Solutions
Challenge #1
Managing a smooth transition of legacy data to the new system.
Solution #1
Custom migration scripts were developed to handle data transfer efficiently, ensuring no loss or corruption of information.
Challenge #2
Building a platform capable of handling high traffic and dynamic content.
Solution #2
Optimized WordPress architecture and backend workflows to ensure scalability and performance.
Outcome
The revamped INN News platform is a fully functional, user-friendly digital solution that:
Enhances audience engagement with an intuitive design and seamless navigation.
Supports high-traffic volumes and dynamic updates.
Provides custom functionalities tailored to the client’s operational needs.
Client Collaboration
Throughout the project, Alokio maintained close collaboration with INN News to understand their vision and requirements. Regular updates, iterative feedback, and transparent communication ensured the final product aligned perfectly with the client’s goals.
Conclusion
The INN News project highlights Alokio’s ability to deliver innovative and customized solutions for the media industry. By combining technical expertise, creative design, and ongoing support, we helped INN News strengthen its digital presence and better serve its audience.
Additional Information
Technologies Used
WordPress, Custom Migration Scripts, Ad Management Tools
Development Timeframe
6 months for core development, ongoing maintenance
Team Involvement
Backend developers, migration specialists, and QA engineers
FAQs
What were the major challenges in this project?
The major challenges included migrating extensive legacy data and developing custom modules such as ad management and lottery results.
How does the platform handle high traffic volumes?
The platform’s WordPress architecture was optimized to ensure stability, scalability, and quick load times, even during peak traffic.
What ongoing support does Alokio provide?
We provide maintenance, regular updates, and feature enhancements to keep the platform running smoothly and meet the client’s evolving needs.
Client's Feedback
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